How to research and understand your Customers?

How to research and understand your Customers?
marketing-management_23-2147506555

How to know the details of your Customers?

Prepare a Questionnaire:

  • Ask questions to your existing customers,staffs,your friends,your well-wishers about your business and the problems it intends to solve.

Collect Data:

  • A comprehensive data is thus collected and check for similarities, commonalities and differences in them.

Form a character or Persona:

  • From the above data,try to form various personas or characters which are actually your would be customers with different age groups,gender,locations,qualification,profession,etc..

Make sure you have well defined personas:

  • If you need to research again from step 1 to gain some clarity,you can do so.It is actually a good idea to clear any doubts.

Target Customers:

  • So now you have your target customers profile from the data collected by you.With this,you will have a rough idea to whom your business caters right now.

After thoroughly researching your customers start your Marketing process for your Business.Watch out this space for more Marketing tips….

MINDSET CHANGES YOU NEED TO BECOME A SUCCESSFUL MARKETER

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