How to create buyer personas in 4 steps..
Creating buyer personas is the foremost step in your digital marketing plan for any business.
The process starts with research well about your customers.
Learn well about your Customers before your Marketing plan begins… and a focus on collecting information about who your potential customers are and how you can serve them.
- Review Customer Data
- Talk to Your Customers
- Identify Your Customer’s Needs
- Build Your Buyer Personas
Let us just go through each of these in detail..
1. Review Customer Data
Your analytic or marketing software gives you all sorts of information about your current customer base. The information to look for is the geographic area, age, and language. Any additional information collected from forms or reports such as job title can help you determine who your customers are.
2. Talk to Your Customers
Actually talking to customers, hearing their pain points, and figuring out how your product fits into their lives give you lot of insights about the users.You can do this through surveys, focus groups, or interviews or calling your existing customers.
3. Identify Your Customer’s Needs
After you review your data and talk to your customers, you can identify their needs, life situations, fears and needs. This will help you understand a lot more about them,their problems and you can ideally give solutions to their problems through your business.
- What does my ideal customer need?
- What is my ideal customer looking for?
- What are their pain points?
- How can I help them?
- What they want to experience in my product?
- What features they would like to have in our app?
- What are their problems?
- How can we solve their problems?
- Will they be satisfied?
4. Build Your Buyer Persona Profiles
After finding your customers’ needs, its time to develop personas taking into consideration all of the information above. Its better to build as many as profiles for your business. A sample persona profile can have the following:
- Job Title
- Education Level
- Relationship Status
- Buying Motivation
- Pain Points
Next step will be to plan for the right content,its type and format and how you will distribute it among your your personas…Happy marketing!